Peer Reviews

• What the key findings of the research

-  Millennials/Gen Y rely on user-generated peer reviews to help make their travel booking decisions much more than older generations.

- The rise of Millennial traveler

- Hotels need to be much more sensitive to this age group ( millenial ) because they’re much more communicative.

• What is the impact for hoteliers, hotel marketing

- Hoteliers have to adapt their marketing according to this generation 

- Leveraging the demand, Getaroom has two rating systems for each hotel

• Do you agree or disagree with the findings

- I agree because Peer review methods are employed to maintain standards of quality, improve performance, and provide credibility.